This class is for students interested in the persuasive power of visual forms of communication from typefaces to body language to photographs to stage props. This semester, we will think critically about visual texts that produce and move the 2020 Presidential Election. Alongside writing assignments, students will design and create political media in ways that help them explore affective, image-based argumentation and messaging. Course papers are intended to nurture student ability to write professionally and thoughtfully about rhetorical sights and situations. Course graphic projects are designed to develop student understanding of rhetorical decision-making embedded in creative composition, production, and circulation of images. Ultimately, this course aims to cultivate students’ perceptions of themselves as makers of political meaning via images they produce in this class and in their daily lives.
Students will be asked to choose not a political candidate but a political issue to follow throughout the course of the semester and examine its rhetorical treatment by citizens, organizations, political parties, and presidential candidates. Throughout the semester, students will trace shifts in what their chosen issue “looks like” and complete major assignments in accordance with their topic.
Unit 1 will focus on analyzing and producing written text as a thing not only read but seen , which will include macro-level discussions about pieces like campaign and party logos, news article structures, and voter ballot design and also micro-level discussions about how punctuation, letter kerning, and hashtags in tweets and bot posts are all part of non-verbal persuasion. The second unit will focus on analyzing and producing graphic texts such as photographs, portraits, posters, ads, and memes while making connections across clothing and ethos, white space and audience, color and genre, gesture and medium, etc. In this unit, the bodies of candidates and of voters are considered as sights. The third unit will focus on the “putting together” and curation of multiple visuals in texts such as television campaign ads or poster/banner series to explore their message and purpose as a collection.
STUDENT WORK FEATURED LEFT.